Our Bureau of Foreign Trade, MOEA has asked Commerce Development Research Institute (CDRI) implemented the "Fine Quality and Pricing Emerging Market Project" to conduct market research and new types of marketing for the ASEAN/India market. It has been used for the first time in collaboration with new media and technology for Taiwan's household industry in Malaysia, recently held a media conference in Kuala Lumpur, Malaysia, invited more than 40 local buyers, including three local major household appliances companies Fiamma Trading, household appliance chain channel HLK, ESH Electrical, leading ceiling fan brand Deka and well-known cabinet design company Rowenda Kitchen, etc., combined with Taiwanese industry for nearly a hundred media exposure. 

     Malaysian buyers onsite can go through the VR glasses, experience real feelings of Taiwan's aesthetics of life in household merchandise adaptation of Malaysia's popular Nordic minimalist interior style, thus assembled 18 manufacturers & 54 products from Taiwan, in create living room, restaurant, kitchen and bathroom four large-scale scenarios to indoor space digital display, AR preview, 360-degree tour and other digital marketing methods to overcome the difficulties that cannot show large volume of exporting household goods, also established Taiwan's household goods information online, year-round APP, at any time any place, greatly increase purchasing intentions.

      In order to continue assisting manufacturers to strive for ASEAN trade opportunities, the Bureau of Foreign Trade has asked CDRI in continuation to handle a number of overseas marketing activities, and provide new measuring information, related information please contact (https://mvp-plan.cdri.org.tw), or call office 02-7707-4919. 

Below QR codes are VR online Taiwan MVP products information：