As Taiwan government is actively promoting the New Southbound Policy, this year the Bureau of Foreign Trade, MOEA of and CDRI to launched the "Wow! Taiwan Selects" innovative overseas joint marketing activities. This year, a series of activities for younger generations in Malaysia and Thailand were launched. In May, an online event in Malaysia with the theme of "Wow! Taiwan Must Buy" was held. In August, special products from Taiwan were introduced in Bangkok, with "Keep Moving!" campaign which some internet influencers was invited to be the ambassadors such as Kuanjeen, HashCorner, and Brinkkty, promoting these products to local consumers through online marketing.
Yesterday (28th), CDRI held the “ 2018 Wow! Taiwan Selects @ Thailand New Media VIP Event” in Bangkok. In addition to the ambassador of the Taipei Economic and Cultural Office in Thailand, many large-scale distribution agents in Thailand such as DKSH, CRC Sports, AVARIN, The Mall and Open House, and so forth, and 15 selected Taiwanese brands have participated in the event together. Three Thai online influencers are also on-site to try the new products of Taiwanese brands and introduce them to Thai consumers.
The ambassador Tung from Taipei Economic and Culture Office in Thailand delivered a speech and said that: "Thailand and Taiwan have very close economic and trade relations. This year, Wow! Taiwan Selects came to Bangkok, Thailand for the first time. In addition to developing the digital content of social media, online marketing was conducted. This time, the selected Taiwan's high-quality Wow! Products, with animation for the theme of the event, through the Table mapping desktop projection device and interactive technology, combined with the touch-activate approach to display the main show and product animation, interpret Taiwan's products and shows Taiwan's positive attitude towards life.
CDRI describe: "Wow! Taiwan Selects has been touring ASEAN countries since 2015, such as Indonesia, Vietnam, the Philippines, Malaysia, and so on. The last stop of this year comes to Bangkok, which is known as the fashion design city. In the past, Wow! Taiwan Selects has been showing the best images of Taiwan to the markets of different ASEAN countries with different themes each year, from the sports field, the amusement park, the Live concert, and even the Taiwanese urban street feature.” In view of the rapid development of social media, according to the statistics of well-known social media data analysis companies in Thailand, there are 47 million local Facebook users, ranked ninth in the world, and Bangkok has the most users in Thailand. This time “Wow! Taiwan Selects” transferred the original offline entity activities to online marketing and let the diffusion effect continues through social media.
The theme “Keep Moving!” for “Wow! Taiwan Selects” this time, is based on the concept of turning negative emotions in life into positive motivation, with the ideas of Beauty, Energy, and Style. Below are the brands participated in the event: Profamily berries beauty drink、Miss Seesaw Whitening products, Adzuki Essence, Deko Natural Herbal Mouthwash, MOMENTANEE Wedding Shoes, and the Walking Zone casual shoes, Expertgel biotic gel shoe pad titan pressure calf sets, XPG e-sports headphones, Guangfuhao canvas bags, and also FVF woven casual shoes, Sweet Villians leisure shoes, ORIN retro casual footwares, buyMood party creative gifts, Tastywow dried fruit, etc.
Ambassador Tong (the eighth from the right in the first row) and Deputy Director General Thomas Tseng of CDRI (the senventh from the right in the first row) with Thai online influencers promoting profucts from Wow !Taiwan Selects.
Ambassador Tong and Thai online influencers Kuanjeen
