International Digital Commerce Research Division

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Director General

TAI, FanChan Ph.D.
Director General
International Digital Commerce Research Division
Academic Background
Ph.D. of International Business Study
Graduate Institute of International Business
National Taiwan University
Area of Expertise
Internet Economy and Internet Consumer Behavior
Innovation of Retailing and Internet Services
International Marketing and Market Entry Strategy
Market Date Application in Digital Transformation
Professional Experience
Commerce Development Research Institute/ Deputy Director General, Commerce Technology Application Research Division
Commerce Development Research Institute/ Director, Cross-border Internet Commerce Department
Commerce Development Research Institute/ Research Fellow, Marketing and Consumer Behavior Research Division
Cisco Systems/Regional Marketing Manager, Asia-Pacific Headquarters
Hewlett Packard/Sales Manager, Taiwan Finance Industry Service Organization
Proctor & Gamble/Brand Manager
Additional Experience
Consultant, National Association of Young Entrepreneur Taiwan
Lecturer, International Trade Institute, Taiwan External Trade Development Council
Awards
Distinguished Doctoral Candidate Research Grant, Mainland Affair Council

 

Cross-Border Internet Commerce Department

Shen, Ching-Hung

Director/Cross-Border Internet Commerce Department  

Education/Professional Development

Ph.D. (Department of Business Administration)
National Chengchi University, Taiwan, R.O.C.

Area of Expertise

Internet Retailing
Internet Consumer Behavior
International Marketing

Professional Experience

Director/International Digital Commerce Research Division-Cross-Border Internet Commerce Department.(2020.12.01 to present)
Researcher /International Digital Commerce Research Division-(2012.08 to present)

Additional Experience

Adjunct Lecturer Department of Business Administration, National Chengchi University(2003-2004)

Awards

2019 Outstanding Dedication to International Market Development Program, from Customer Satisfaction Survey of Commerce Development Research Institute
2018 Outstanding Dedication to International Market Development Program, from Customer Satisfaction Survey of Commerce Development Research Institute

Achievement

Principle investigator:“Advancing the International Market Exploitation of the Cross-border Ecommerce Industry”, Department of Commerce, Ministry of Economic Affairs.

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