International Digital Commerce Research Division

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Director General

TAI, FanChan Ph.D.


Position
Director General International Digital Commerce Research Division

Education/Professional Development
Ph.D. of International Business Study Graduate Institute of International Business National Taiwan University

Area of Expertise
Internet Economy and Internet Consumer Behavior
Innovation of Retailing and Internet Services
International Marketing and Market Entry Strategy
Market Date Application in Digital Transformation

Professional Experience
Commerce Development Research Institute/ Deputy Director General, Commerce Technology Application Research Division
Commerce Development Research Institute/ Director, Cross-border Internet Commerce Department
Commerce Development Research Institute/ Research Fellow, Marketing and Consumer Behavior Research Division
Cisco Systems/Regional Marketing Manager, Asia-Pacific Headquarters
Hewlett Packard/Sales Manager, Taiwan Finance Industry Service Organization
Proctor & Gamble/Brand Manager

Additional Experience
Consultant, National Association of Young Entrepreneur Taiwan
Lecturer, International Trade Institute, Taiwan External Trade Development Council

Awards
Distinguished Doctoral Candidate Research Grant, Mainland Affair Council

Cross-Border Internet Commerce Department

Shen, Ching-Hung


Position
Director/Cross-Border Internet Commerce Department

Education/Professional Development
Ph.D. (Department of Business Administration) National Chengchi University, Taiwan, R.O.C.

Area of Expertise
Internet Retailing
Internet Consumer Behavior
International Marketing

Professional Experience
Director/International Digital Commerce Research Division-Cross-Border Internet Commerce Department.(2020.12.01 to present)
Researcher /International Digital Commerce Research Division-(2012.08 to present)

Additional Experience
Adjunct Lecturer Department of Business Administration, National Chengchi University(2003-2004)

Awards
2019 Outstanding Dedication to International Market Development Program, from Customer Satisfaction Survey of Commerce Development Research Institute
2018 Outstanding Dedication to International Market Development Program, from Customer Satisfaction Survey of Commerce Development Research Institute

Training
Principle investigator:“Advancing the International Market Exploitation of the Cross-border Ecommerce Industry”, Department of Commerce, Ministry of Economic Affairs.

Data Application Innovation Department

Edison Chien-Wei Chen


Position
Director/Data Application Innovation Department

Education/Professional Development
City University of New York, Baruch, MBA in E-commerce

Area of Expertise
Industrial Data Services
Innovation and Entrepreneurship
E-commerce

Professional Experience
CDRI, International Digital Commerce Research Division, Data Application Innovation Department(2021.11 to present)
CDRI, International Digital Commerce Research Division, Associate Researcher Fellow(2020.07 to present)
CDRI, Commerce Technology Application Research Division, Assistant Researcher Fellow(2017.03 - 2020.06)
Wargaming ASIA, E-sports Community Manager(2015.03 – 2017.02) Maxma International Co., CEO(2006.09 – 2015.01)
Delta Electronics, Project Engineer(2000.05 – 2002.09)

Awards
2020 Outstanding Dedication to International Market Development Program, from Customer Satisfaction Survey of Commerce Development Research Institute

Achievement
Promote the “Advancing the International Market Exploitation of the Cross-border Ecommerce Industry”, Department of Commerce, Ministry of Economic Affairs. Promote the "Digital Transformation of Cloud Generation Industries-Digital Transformation Plan for Small and Medium-sized Manufacturing Industries" by the Bureau of Industry, Ministry of Economic Affairs

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