In order to reinforce the ability of the service industry in Taiwan to apply emerging technology and develop services offering innovating experiences, as well as to compensate for the gap between the integration and application of emerging technologies in the service industry, the Department of Commerce, MOEA has commissioned the Commerce Development Research Institute (CDRI) to implement the "Program to promote the commercial application of emerging technologies and experiential environment”. Furthermore, business guidance measures are also implemented, where themes based on different venue applications are devised with the objective of introducing high-tech services, in turn enhancing the benefits of innovative technological applications.
In 2014, CDRI assisted 5 businesses to introduce emerging technology service in order to improve the condition of the business and increase their competiveness. E-Da Outlet Mall is the only shopping center in Taiwan and the largest of its kind in Asia, boasting over 400 stores and 700 brands, in turn making it a new icon for Outlet Malls in Asia. In order to help first-time customers locate their desired stores or prevent them from forgetting their parking location, E-Da World has developed the “E-Da World Go Go Shopping” app in collaboration with CDRI by employing Beacon technology. As the largest indoor navigation app in Asia, the system is able to assist customers in locating their cars via indoor positioning.
In addition, the customers may also locate their favorite brands from over 400 stores using this app, which allows them to quickly arrive at their desired stores by following map directions. There is no need to spend time and effort organizing the shopping route. If the customers do not have cell phones or if their cell phone batteries are flat, they can also take advantage of the touch-screen Kiosks located throughout the mall at fixed locations to find their way. By providing a friendly shopping environment, the aim is also to enhance customer satisfaction. Through the introduction of this system, E-Da Outlet Mall’s customer satisfaction has increased considerably from 63% to 92%, demonstrating astonishing results.
E-Da Outlet Mall’s submission to Business Next’s FCA (Future Commerce Award) won the Best Client Experience category on May 15, 2015. The magazine is the most influential technology media in the country, which focuses on the cutting-edge global trends in digital marketing, brand design, technology and the Internet every day. With circulations in Taiwan, Hong Kong and China, the magazine is considered the authority in technology and finance related magazines. The reason for “E-Da World Go Go Shopping” app to stand out from numerous competitors can be attributed to the assistance from CDRI, which not only helped E-Da Outlet Mall to improve services to satisfy the customers’ needs but also received the special honor to become a new paradigm for crossover collaboration between commerce and technology.
