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    CDRI's Practical Management Seminar Heads Eastward. Sharing how to create impressive tourism busines

    The Commerce Development Research Institute (hereinafter referred to as "CDRI") has been committed in enhancing the competitiveness of Our service industry and exploring new, innovation models of management for businesses to create competitive advantages since it was founded. The "Practical Management Seminars," which have been organized by the CDRI since 2013, have been receiving positive responses from all sectors. So far, the participants include over 130 companies and nearly 200 business owners and high-level executives. The eastern part of Taiwan is well known for its tourist attractions. In recent years, it has been actively developing its tourism business, attracting domestic and foreign tourists with its festivals and cultural creative events. CDRI made special arrangements to hold its "Practical Management Seminars" of the first quarter of this year in Yilan, Hualien and Taitung for the first time. Chairman Xu Chong-ren shared his methods of "creating impressive tourism business." Li Shi-zhen, Director of the Commerce Talent Development Research Division (hereinafter referred to as CTDRD), proposed the key report, "Be moved in Eastern Taiwan- Tourism vs. Cultural Creativity". Representatives from the tourism industry, tourism related unions and associations, cultural creativity industry and the local city and county governments also participated in the events.

    The seminars first saw Chairman Xu investigate jointly with the audience the tourism industry in Hualien and Taitung, and then share the experience of the tourism industry development in Japan, including the integration of natural resources and the creation of impressive roadside stations with cycle tourism and scenic nature. Furthermore, by combining humanity and technology, unique wonderlands were created, reviving theme parks and local tourism industry. Real-life cases include Huis Ten Bosch in Nagasaki and Laguna Gamagori in Nagoya and more. He also suggested that it would be a good idea to make lively promotional videos and leaflets in foreign languages and more to rapidly promote Taiwan's tourist spots via the Internet media such as YouTube to countries around the world.

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