Bureau of Foreign Trade, MOEA actively assists domestic companies to expand the new south market and entrusts CDRI　to implement the "High Quality and Parity Emerging Markets" project, with the  high birth rate and consumption potential, this year they selected 15 Taiwanese parent-child products manufacturers to join the "Vietnamese Family Parent-Child Commodity Market Counselling Alliance". Several Vietnamese experts on parent-child with a lot of local fans are also invited to share their opinions on the Taiwanese products.  "Taiwanese Parent-Child Commodity Expert and Buyer Exchanging Meeting" is held today (27th ) in Ho Chi Minh City  , Director He from Foreign Trade Bureau, MOEA, Director Gong from TECRO Ho Chi Minh City and President Xu of the Council of Taiwanese Chambers of Commerce in Vietnam, and other guests attended the kick-off ceremony. In the afternoon, there were nearly 30 Vietnamese buyers, including the leading chain-stores of the local parent-child products: Bibo Mart, International Minh Viet Joint Stock Company, which is a Japanese parent-child product brand distributor, and more than 50 meetings scheduled with Taiwanese companies.

   Director He from Foreign Trade Bureau, MOEA addressed in the ceremony: "The Trade Bureau has been doing research on ASEAN emerging potential countries since nine years ago (2010) to study local consumers, channels, marketing, etc. The results are remarkable after the actual implementation of the research results, leading Taiwanese manufacturers to the south. Last year (2017) the total number of newborn babies in Vietnam exceeded 1.56 million, and further discover their expenses in baby food and related supplies ranked second in the ASEAN countries. Vietnamese government also encouraging birth to increase the total population. These benefits will help Taiwanese child products industry and other manufacturers to enter the market."

    Local professional magazine Marry Baby, Vietnam professional certification company Quatest 3 and president Xu of the Council of Taiwanese Chambers of Commerce in Vietnam are also invited, also other experts in various fields to exchange and share information. Mr. Tran Dinh Dong, President of Marry Baby, analyzed the local shopping trends in Vietnam "75% of the metropolitan mothers in Ho Chi Minh and Vietnam are white-collar workers, and the family monthly income is more than 10 million VND (about $14,500 NTD), and 67% of the mothers spend more than $300VND per month. (about NT$4,350) on baby goods, with physical shopping 61% and online shopping 23%. Online shopping is becoming poppular.” Mr. Nguyen Le Thi, general manager of Quatest3 inspection department, suggested Taiwanese companies entering Vietnamese market may refer to their website for relevant inspection processes that they can understand local regulations before exporting. President Xu also shared his experience in Vietnam: " Quality is the basic condition for product marketing in Vietnam. It is also necessary to combine local contacts and information and conduct market research. For example, except the wealthy Ho Chi Minh City there are other regions which has around 6-8 times different product prices than Ho Chi Minh City. It’s important to establish a suitable positioning, competitive pricing, and then choose the appropriate channel and marketing method." 

    In the afternoon, CDRI arranged nearly 30 buyers from the main Vietnamese parent-child channel to come to discuss and introduce the five major categories of the products such as baby feeding, cleaning and disinfection, outing supplies, pregnancy and clothing, and health care to local buyers, such as BESOVIDA CO., LTD. -folding silicone feeding bottle, MasterMi -baby bar biscuits, Mamaway International-Meryl yarn odor-resistant antibacterial seamless function pregnant underwear, CiPU- lightweight mother bag, etc., and successfully attracted local buyers with the convenience and creative designs of the products.

 Director He from Foreign Trade Bureau, MOEA (the right one in the middle) and Director Gong of TAIPEI Economic and Cultral Office, HCM (the left one in the middle) and 15 Taiwanese comapnies entering the Vietnamese market.

 Invited 30 local Vietnamese parent-child dealers to purchase, Taiwan's creative and high quality products attracted local buyers.