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    Council of Agriculture, Executive Yuan to introduce Malaysian halal market to central Taiwan’s excellent suppliers

      In order to enhance the understanding of halal certification and global halal business opportunities, the Council of Agriculture, Executive Yuan, CDRI and CAS held a series of seminars on “A glimpse of agricultural products and processed halal business opportunities – Layout of Malaysian agricultural food halal business opportunities”. The seminar in Taichung a few days ago brought together Taiwan’s top agricultural, aquatic products enterprises and processing goods companies to participate. Through the series of the seminars, the domestic industry will improve the understanding of halal import inspection, quarantine and customs clearance procedures and business opportunities, gaining the first-hand research information, strengthen the opportunities for our agricultural and aquatic products enterprises to enter the Muslim market, and promote the sustainable development and growth of the industry.

      Senior manager of CDRI Alan Lin explained that it is estimated that the population of the Muslim market will account for 30% of the global population in 2050, and the growth of consumption is continuing to flourish. Therefore, agricultural and fisheries enterprises interested in entering the Muslim market should have an understanding of the market and consumption patterns, such as adjusting packaging and labelling. In order to meet the needs of the global market, and to create the business model that fits the consumer demands, through the “Taiwan’s Farmers’ Aquatic Products and Processed Products for Muslim Market Matching” project promoted by the Council of Agriculture, they may entry Muslim smoothly.

      Researcher Jeremy Lee from CDRI introduced the import examination and import inspection and customs clearance process for agricultural products imported to Malaysia in details. He explained:  “The Malaysian customs clearance process is complicated and there are three key points which will help you to overcome the trouble. First, cautious compliance of the customs clearance standards; second, pay attention to Malaysia's food safety issues and the latest information; third, Malaysia and Taiwan have similar cultural backgrounds, keep a  tight interaction will help."

      The general manager Lin of M&A Agricultural also shared their experience in Malaysia; she pointed out that “Malaysia is a country with abundant agricultural products, and has many products we have in Taiwan. It is not easy to get a place in the local area, therefore, to have unique products and to deepen the local cultural customs and eating habits is necessary. Understand that exporting Malaysia has a niche point of breakthrough. "

      Researcher Jeremy Lee summed up three suggestions for Taiwanese enterprises to expand in the international market. First, cater to the preferences of local consumers, and build localized products according to the principle of marketing 4P. Second, establish a long-term partnership with local customers to carry out brand marketing activities; Third, have patience and long-term cultivation of the market. General Manager Lin of M&A Agricultural suggested that first, be agile to the changes in the local market, in order to assess the price and cost of the products appropriately; second, maintain customer relations, regularly visit customers to Taiwan to taste our diverse agricultural products.

      The seminar provided professional advice on business opportunities and market research; it is hoped that it will attract agricultural and fishery companies with export capabilities to increase the export value of the Muslim market. At the end of October this year, CDRI will hold a series of seminars: “ A glimpse at the agricultural business and its processed products, halal business opportunities - Layout of the Arab Republic's agricultural food halal business opportunities" in Pingtung , interested parties are welcome to participate.